I’m attracted to reusable glass bottles and growlers. What’s not to like? Glass is a wonderful packaging option because it’s inert (no chemical leaching) and infinitely reusable over its lifetime. It can be recycled in a closed loop if it … Continue reading →
February 24, 2013
by Peggy Comments Off on Water Bottle Rundown
I’ve been doing a lot of research recently on reusable water bottle options, and thought it was worthwhile sharing. Many of us have already adopted a reusable tumbler or water bottle that we bring along with us every day. So … Continue reading →
February 20, 2013
by Peggy Comments Off on Know Your Plastics: Melamine
Melamine is notorious because it was the cause of fatal poisoning and sickening of many American pets in 2007. Chinese manufacturers added melamine to corn gluten, wheat gluten and rice protein to fake higher protein levels in their products for … Continue reading →
Everywhere you look, packaging and products proclaim they are green. But unfortunately the claims are often untrue. There are two categories that are especially confusing to consumers: conventional fossil fuel plastics claiming that they are in some way eco-friendly, perhaps … Continue reading →
November 27, 2011 by Peggy | Comments Off on What’s Up at Coke? Positive PR Undermined by Corporate Bullying
Coke has been in the news recently because of positive PR on recycling and fund raising on behalf of the polar bear, but they’ve garnered equal if not greater attention for throwing their weight around to block public awareness of the mess their eternal, infernal plastic bottles create.
Coke announced this month that they will recycle every clear plastic (PETE) bottle collected at the London Olympic and Paralympic games in 2012. That’s great! The Olympics is obviously a fabulous venue for them to call attention to the good things they can do.
At virtually the same time, however, Coke got nailed for coming down hard on 19 Entertainment, producers of the hit TV show American Idol, because Idol arranged for their top singer/contestants from Season 10 to record a public service announcement for Plastic Pollution Coalition.
The message of the PSA is to refuse single-use plastics—that would be plastic bags, plastic cups, plastic straws and although not called out here, plastic bottles as well. Apparently a certain VIP American Idol sponsor didn’t like the message, and has demanded that 19 Entertainment make the Plastic Pollution Coalitiontake the PSA down.
Coke has also just launched their holiday season marketing with a cute white Arctic motif to help raise funds for the critically endangered polar bear. Coke has already donated $2 million to the World Wildlife Fund, and from November 1 to March 15th, if you text a code on the product packaging, you can donate $1 to the WWF, which will be matched by Coke up to an additional $1 million. That’s great!
At virtually the same time, however, Coke was quashing the Grand Canyon’s efforts to ban plastic water bottles in the park. Although plastic water bottles account for 30% of the waste generated at the Grand Canyon (and a large percentage of the litter as well), the proposed water bottle ban was squelched by major National Park Foundation sponsor Coke, presumably because sales of their bottled water, Dasani, would have been directly impacted.
In light of Coca-Cola’s schizophrenic behavior on environmental issues, do you think Coke’s positive efforts are mere green washing, or do you think they are going through a rough transition to a new level of corporate responsibility?
UPDATE: Grand Canyon National Park announced on February 6, 2012 that it would “eliminate the in-park sale of water packaged in individual disposable containers within 30 days.” Parks Director Jonathan Jarvis said of the change:
This is another example of The National Park Service’s commitment to being an exemplar of the ways we can all reduce our imprint on the land as we embrace sustainable practices that will protect the parks for generations to come.
Saturday was the Ocean Conservancy’s International Coastal Cleanup Day. Having lived on the San Francisco bay in Marin County, I’ve seen both the great need for clean up efforts, as well the beautiful results achieved by diligently picking up along … Continue reading →
It was commissioned by Green Sangha, and has become a viral hit. More importantly, its been used as a tool to teach and spread the word via a catchy tune, funny lyrics, and the networking effect of social media. If it tickles and inspires you, maybe you can organize a flash mob, like these folks in the coastal town of Warrnambool, Australia: