Really? Bill McDonough, famed co-author of “Cradle to Cradle,” stumping for Nestle? I happened across this promotional video for Nestle Waters yesterday, and was dumbstruck:
In the video, a series of young people hold an instantly recognizable plastic water bottle in their hands. But the bottle is empty, apparently worthless. Then Bill McDonough tells us that what he sees is not an empty bottle, but a vessel of endless possibilities! Yes, that water bottle is a valuable resource.
We at Brng.it see that Nestle PET bottle as an almost completely unnecessary waste of valuable resources to begin with. Apart from emergency situations, there is little justification for the production of plastic bottles of water. We can’t do a better job of explaining why than Annie Leonard does, in her excellent video, “The Story of Bottled Water,” so please watch it.
Bill McDonough rightly points out that bottles can (sometimes) be made into more bottles, or into fleece and carpet. But then what, Bill? Plastics recycling is by and large a so-called “open loop” system. Plastics get about one more use before going to the landfill or incinerator. The plain fact is that most plastic doesn’t ever get recycled. And worse yet, far too much gets into the environment, where it will never go away. We have scarcely begun to acknowledge this, let alone deal with the ramifications (see video below).
The most appalling thing about the Nestle video is the way it suggests that, hey, maybe consumers should consider recycling their plastic water bottles. Why do we find this so infuriating? It’s because the most effective means of getting PET bottles recycled–if that’s the goal– is to require refundable bottle deposits. Significant deposits, like the 10 cents per bottle currently being considered nationally in Australia. Yet Nestle, Coke and Pepsi, the big three water bottlers, staunchly oppose bottle deposit legislation.
Just this year, the state of Massachusetts planned to update its 30-year-old bottle deposit law. The legislation was wildly popular, with a poll indicating 77% of the public agreed that water bottles, juice bottles and sports drink bottles should all be added to the existing deposit law. But in early July, at around the time Nestle released their “Endless Possibilities” video, lobbyists for Nestle, Coke, Pepsi, Ocean Spray and Polar Beverages of New England were actively pressuring legislators to reject the updated bottle bill for Massachusetts, claiming that it would decrease their profits. And they were successful.
Where Nestle and Bill McDonough see endless possibilities, we see endless and intolerable liabilities for people and the planet.
Don’t drink the bottled water, #BYOR!